This paper proposes a novel approach for the provision of non-frequency ancillary service (AS) by consumers connected to low-voltage distribution networks. The proposed approach considers an asymmetric pool-based local market for AS negotiation, allowing consumers to set a flexibility quantity and desired price to trade. A case study with 98 consumers illustrates the proposed market-based non-frequency AS provision approach. Also, three different strategies of consumers’ participation are implemented and tested in a real low-voltage distribution network with radial topology. It is shown that consumers can make a profit from the sale of their flexibility while contributing to keeping the network power losses, voltage, and current within pre-defined limits. Ultimately, the results demonstrate the value of AS coming directly from end-users.